Services
I offer bespoke marketing services to suit your business
Let’s talk - we can discuss how I can help you achieve your goals.
A jack of all trades is a master of none; I pride myself on being an expert of a few things and I only offer what I am good at, so you won’t find anything mediocre here. Below are some of the things I do, and do well. This is only a brief introduction to those things though, I can't give away all of my secrets! If you like what you see, let’s have a brew.
Marketing Plan
Let me guess, you know what you want to achieve, and you know where you want to go, but what you aren’t sure of, is how to get there?! I can work with you to create a strategy for your brand which will help you achieve your goals. By setting targets, KPI’s and being clear on the path we take, I will get your business to where you want to be.
Dedicated Campaigns
The strategy is created, but it seems such a huge task to do it all in one go? We can break it down into specific campaigns. Your target customers will hear about you, and your current customers won’t want to go anywhere else, but to you! I can report on these campaigns as they run, and we can constantly assess how effective they are.
Social Media
It feels like a minefield at times. When should I post, do I post enough, is the content good enough? I can manage your social media platforms, creating content, engaging with and improving your audiences. You will be a name that is frequently heard, but in a good way! I can also provide training and support if you’d like to learn more.
Event Management
Want to engage with people and bring the footfall to your stand? With over 10 years of experience at agricultural shows, I can help you create a marketing campaign, and provide support in the lead up to the event as well as on the day. I can provide as much assistance as you need, plus i’ll bring biscuits, which everyone needs at a show!
Email Marketing
Who do I send these emails too?! It's got to be on topic, providing solutions to people you want to bring into your business, whose trust you'd like to gain. The first step? We can create a plan. We decide on a schedule and the content. Creating a template ensures consistency, creating lists within a dedicated programme ensures people only receive emails about products they are interested in!
Direct Mail
Traditional, and still popular, as the saying goes, if it aint broke - don't fix it! I can help you to create eye catching direct mail, that people will want to open! Whether it's an event invite, information on a new product, or a brand awareness campaign, we can purchase data to ensure your mail reaches your ideal customer.
PR
Customer testimonials are a great way to increase your brand awareness, and engage potential customers. Are you heading to a show, and want to encourage the press to visit your stand? I can assist by creating content to bring THEM to YOU. I can also ensure your brand is added into relevant features in publications, meaning your brand is visible and in front of potential customers.
Something else?
Perhaps there is a specific project you are working on that you need help with? Or maybe your marketing team need some training on certain subjects to really drive your business forward? Simply drop me a message and we can discuss your requirements and how I can help you!
Don’t just take my word for it, see what some of my clients think…
“Rachael was a great help assisting me in creating my brand, designing my logo and assisting with printing my promotional material. It’s great that she is local and really understands my business and the industry. I would not hesitate to recommend her to other businesses.”
“Rachael has taken over our social media and marketing and it is truly a weight off my shoulders knowing someone who understands the subject is managing it for me. She has also recently set up some marketing mailers and I’m blown away with how professional they look. I’m really looking forward to taking our activities to the next level with the help of Gingerlass Marketing.”
“We had reached the point where our social media channels were becoming completely overwhelming and we recognised that we needed someone who had the knowledge and experience to really maximise what we were doing online. This was a big step for us as a business! We're already seeing the benefits of having Rachael's expertise and guidance in terms of audience reach and engagement.”